1967 Press Photo Dr. William A. Yoell, founder of Behavior Research Institute

Doctor William A. Yoell, founder of the Behavior Research Institute Incorporated of New York, will discuss "A Science of Advertising Through Total Behavioral Analysis" at a meeting of the New Orleans chapter of the American Marketing Association at 3 p.m. Wednesday. Doctor Yoell will speak to the chapter in the Grand Salon West of the Royal Orleans Hotel. Also a director of the institute Doctor Yoell was the first to establish a research operation in the field of motivation.

Photo is dated 1967.

Photo measures 8 x 10.25 inches.