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1985 Press Photo Shooting TV commercial in Madison takes elaborate equipment

Every photo in our collection is an original vintage print from a newspaper or news service archive, not a digital image. Please see our FAQ for more information.

Description
The elaborate equipment needed for a TV commercial complicates the proceedings. At a Thrift Drug commercial taped in Madison, a vice president of a Glendale corporation that produced the commercial said, "I probably have 100 grand worth of equipment sitting on the floor here."

Photo measures 8 x 10 inches. Photo is dated 07-14-1985.

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