1984 Press Photo Fred Jones at his Pontiac dealership in Brookfield, Wisconsin

Fred Jones, 38, has plunged into a swamp of circling, smiling crocodiles. He is swimming in one of Milwaukee's more competitive business fields. That takes in a lot of territory. The food fights at supermarkets and fast-food restaurants have turned nasty. Walgreen's must be giving its competitors Excedrin headaches and the high-decibel furniture ads are driving some viewers to the medicine cabinet.

Photo measures 10 x 8 inches. Photo is dated 04-23-1984.

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