1988 Press Photo Miller Lite television advertising campaign using clay figures.

Miller Lite is starting a new television advertising campaign using contemporary clay figures and animation to appeal to late-night viewers. The spots include three figures going the "conga" as announcer notes that three of four "party animals" prefer Miller Lite. The ads are intended to complement the famous "Tastes Great/Less Filling" series already being aired. Miller Brewing Company

Photo measures 9.25 x 7.25 inches. Photo is dated 12-08-1988.

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