Ladies hire department opened at moss brothers : Few society women can afford the seven or eight dresses for evening wear which a London season demands. No visitor coming from overseas by air can Carry with her all the party clothes she will need on arrival in England, still less can the average women afford a new gown for a sudden occasion for which she finds herself unprepared. Moss brothers, the London hire firm, have solved this problem with the opening of their women's Mign Mign hire department, which has been enlarged. Eight guineas (top price) is the fee for a brand new dress. when the dress is returned it is sent to the cleaners, and after that he cost of hiring is progressively reduced, socording to the number of cleanings. photo shows One of the attractive evening gowns in black chiffon called "Pagods" which cab be hired at eight guineas at the first hire.
Photo measures 8 x 10 inches.
Photo is dated 09-09-1952.
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