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1980 Press Photo Lee Iacocca Chrysler CEO Businessman - Historic Images

1980 Press Photo Lee Iacocca Chrysler CEO Businessman

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Every photo in our collection is an original vintage print from a newspaper or news service archive, not a digital image. Please see our FAQ for more information.

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Caption: Chrysler Chairman Lee Iacocca tells a press conference Thursday: "We can't change the prime rate, but the Lord helps those who help themselves." With that, Iacocca introduced a novel rebate program, pegged to the prime rate, that would have meant a six percent discount Thursday for buyers of the company's new cars.

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