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1986 Press Photo Lee Iacocca announes price Chrysler

Every photo in our collection is an original vintage print from a newspaper or news service archive, not a digital image. Please see our FAQ for more information.

Description
Caption: Chysler Chairman Lee Iacocca announces "the biggest model-to-model price cut in the history of the automotive industry." Chrysler is dropping the price of Dodge Omnis and Plymouth Horizons beginning May 15.

The front and back of this photograph are pictured below:


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