Caption: Chrysler's Lee lacocca will give a TV sales pitch again. Iacocca will also appera for a several plymouth ads giving the viewer a thumbs-uphas kenny Rogers sings, "The Pride is back, born in America." Joseph Campana, Chrysler Motors Corp. Vice-President for marketing, said Iacocca "probably.. will appear a couple of times a year" in Chrysler ads, mostly to introduce new products. Campana also said Iacocca recognized the New Chrysler product "Warranted his Appearnce" and added, "We did not have a hard time convincing him.".
The front and back of this photograph are pictured below:
