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1993 Press Photo Mike Illitch Little Caesars Pizza Ad

Every photo in our collection is an original vintage print from a newspaper or news service archive, not a digital image. Please see our FAQ for more information.

Description
Caption: Little Caesars Pizza is launching the latest in a series of cornball commercials ? this one features owner Mike Illitch and truckload of squawking chickens. The TV spots kick off the No. 3 pizza maker?s new campaign to offer a third ?bonus? pizza for $1. The ad features Illitch in a red convertible, with a chicken smashing into Illitch?s windshield screeching ?buck, buck, buck!?.

The front and back of this photograph are pictured below:


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