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1992 Press Photo Tom Luke Direc. consumer perspectives

Every photo in our collection is an original vintage print from a newspaper or news service archive, not a digital image. Please see our FAQ for more information.

Description
Caption: Tom Luke ? Ad man for BizTom Luke believes that advertisers need to really get to know their consumers. As senior vice president and director of consumer perspectives for Campbell-Mithum-Esty, whose clients include Jeep, Eagle and Consumers Power, Luke has taken some extraordinary measures to get to know his clients? consumers. He hired anthropologists to study them.

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