Caption: Caption (back of photo)September 13, 1961 - FOR IMMEDIATE RELEASENow being marketed is a new device called "BOWLMASTER." It is made of two sheets of durable plastic, spiral bound, printed in three colors and is pocket-size. According to Eddie Lubanski, 1961 "BOWLER OF THE YEAR" and 3-time ABCwinner, and Elvira Toepfer, 2-time WIBC winner, BOWLMASTER is the finest pocket-size library on bowling tips ever designed for the average bowler. It performs the function of being a constant reminder and reference to the basic fundamentals of bowling as taught by the teaching bowling professionals to the average bowler. BOWLMASTER is now being distributed to bowling establishments, sporting goods outlets and better department stores everywhere. Retail price $1.00.Charles R. Miller, president of The Sportsmaster Corporation, developers of BOWLMASTER, says "BOWLMASTER was designed for removing much of the so-called complexities of bowling. Its very simplification should help everyone bowl better more often, and have fun doing it.".
The front and back of this photograph are pictured below.
