1966 Press Photo Germany Neu Isenburg Price War Stores

Caption: While American housewives are carrying onaa price war against chain stores, similar stores in Neu Isenburg, Germany, are fighting a price war against each other. Winners are the customers, such as this man with a string bag of rolls he bought for one pfenning (one quarter of a cent) each. Customers are buying them by the hundreds. So what if they do get stale? They always can be ground up for use with wiener schnitzel.

The front and back of this photograph are pictured below.